AI-powered branding

Artificial Intelligence is increasingly integrating into our daily lives. Many brands, including luxury ones, are incorporating this technology ubiquitously, from improving user experiences to crafting advertising campaigns. Therefore, Ladurée, as a renowned French brand, cannot remain on the sidelines and should explore the possibilities that arise from integrating modern technologies into its processes. In this article, we will delve into what AI knows about the Ladurée brand and the potential it offers in the context of brand management development.