Vlog: La Pâtisserie Sèvres After exploring the brand via web insights and through the consumers’ eyes (see previous articles), it was time for me to explore the Pâtisserie in real life! For this first occasion, I decided to go to the store located at 133 rue de Sèvres, in the 6th arrondissement of Paris. Let’s […]
Visiting La Pâtisserie Cyril Lignac Read More »
Primary data: interviews To have a first overview of the brand’s perception through the eyes of consumers, I interviewed ten customers at La Pâtisserie Cyril Lignac in two different shop points (Sèvres and Chaillot), following the below guide: All the interviewees were either adults or elderly people (no students). Let’s analyze the results for valuable
What do people say about La Pâtisserie by Cyril Lignac? Read More »
The French luxury patisseries market Also named ‘haute couture patisserie’, luxury patisseries become more and more trendy for foodies, influencers, and tourists coming to Paris. Just like Paris is known for being THE place to be for everything luxury and hospitality, whether it is fashion, jewelry, skincare, perfumes, hotels, or alcoholic beverages, it also welcomes
La Pâtisserie Cyril Lignac: between gastronomy and tradition Read More »
