In the enchanting world of luxury pastry, where each confection is a masterpiece and every bite is an experience, there exists a name that shines brighter than the rest – Cedric Grolet. Imagine a place where sugar, flour, and creativity come together to craft edible dreams, and that’s precisely what Cedric Grolet’s brand represents in […]
The Sweet World of Cedric Grolet: A Luxury Pastry Paradise Read More »
The luxury pastry in France “Dessert is universal, but pastry is French”, says Yves Thuriès. Indeed, patisserie plays a fundamental role in French consumption. For 60% of French people, pastries are a must for special occasions. Each household spends an average of 350 euros a year on pastries. The patisserie sector, supported by the bakery
Angelina Paris: 120 years of history Read More »
Ladurée stands as an iconic French brand renowned for its macarons and unique packaging. It embodies the very essence of elegance, classiness, and the rich heritage of French Luxury Pastry. Established in Paris in 1862, Ladurée has grown to symbolize the perfection of French confectionery craftsmanship. The brand’s defining attributes include its exclusive recipes, decades of expertise, and a harmonious blend of tradition and contemporary innovation.
Ladurée: Maison de Pâtisserie de Luxe à la Française Read More »
Brand overview: brief discussion of the market, brand key characteristics, history, values, identity, and distinctive assets.
Sweet Luxury: Pierre Hermé Read More »
The French luxury patisseries market Also named ‘haute couture patisserie’, luxury patisseries become more and more trendy for foodies, influencers, and tourists coming to Paris. Just like Paris is known for being THE place to be for everything luxury and hospitality, whether it is fashion, jewelry, skincare, perfumes, hotels, or alcoholic beverages, it also welcomes
La Pâtisserie Cyril Lignac: between gastronomy and tradition Read More »
