Consumer insights

Palette of Palate: Opening Ladurée through Consumer Perspectives

Leave a Comment / Consumer insights, Ladurée / /

The analysis of the perception of the Ladurée brand across various consumer groups and interaction channels delivered fascinating insights. While I hoped to disclose something groundbreaking, Ladurée’s brand positioning has been so strong that it is universally perceived as synonymous with French luxury. Ladurée stands as a perfect model of a brand that crafts history and remains engraved in people’s consciousness indefinitely.

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Through the Eyes of the Consumers: Cedric Grolet’s Brand Perception

Leave a Comment / Cédric Grolet, Consumer insights / /

To understand how consumers perceive Cedric Grolet’s patisserie, there were conducted the interviews with customers at two of the famous locations in Paris. The aim was to gather primary data to comprehend the brand’s image from a customer viewpoint. This approach offers a direct insight into consumer perceptions, essential for shaping brand strategies and enhancing

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What do people say about La Pâtisserie by Cyril Lignac?

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Primary data: interviews To have a first overview of the brand’s perception through the eyes of consumers, I interviewed ten customers at La Pâtisserie Cyril Lignac in two different shop points (Sèvres and Chaillot), following the below guide: All the interviewees were either adults or elderly people (no students). Let’s analyze the results for valuable

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The consumer perception of Angelina Paris

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The goal of the survey To analyse the consumer perception concerning Angelina Paris, a survey as been made. The goal of this survey is to gather valuable insights and feedback from customers regarding their experiences, opinions, and attitudes towards the brand. To achieve these goals effectively, it is essential to design a well-structured survey with

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